Sarah O'Neill

Commercial Fisherman & Family Partner

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Photo coming soon

Sarah is a third-generation Bristol Bay setnetter who grew up on the family's fishing sites and now holds her own permit.

Sarah fishes her own Bristol Bay set gillnet permit and represents the third generation of this family on the water. She grew up at fish camp, learned the tides before she could drive, and has cooked more sockeye in a season than most people eat in a lifetime.

She carries the family's recipes and the practical knowledge that comes from cooking your own catch every night of the summer: how to get the skin crisp, how to keep a lean fillet from drying out, what to do with the trim. Much of Popsie's recipe writing comes out of Sarah's kitchen.

Verified Commercial Permit
CFEC SO4T 60377 W
Alaska Commercial Salmon Fisheries Limited Entry Permit — Bristol Bay set gillnet (SO4T)

This is not a marketing badge. Under Alaska law, a limited entry permit cannot be owned by a company — only by an individual, and an individual may hold only one. The permit holder must be physically on the fishing grounds while fishing, and only the permit holder can deliver and sell the catch. Every sale is run through a card reader, so the chain from this permit to your box is recorded end to end.

It is the reason a venture-funded corporation literally cannot be what we are. You can verify Sarah's permit yourself in the public CFEC database: cfec.state.ak.us.

What Sarah knows

  • Cooking wild sockeye and other Alaskan species
  • Family recipes and fish-camp traditions
  • Three generations of Bristol Bay heritage
  • Getting the most out of every part of the fish

Meet the rest of the family

Popsie is one family with four permits. The whole story is on our About page.